packaging
branding
print
signage
wayfinding
exhibition
retail
web
ux
social media strategy & content creation
I’m Sarah, a creative thinker & do-er. A motivated list maker and obsessive dotter of i’s & crosser of t's. Strategic thinking and simplification is at the heart of my practice as a designer.
I strive to create work that is smart & simple, beautiful & bright. No smoke & mirrors here.
In my time as a designer I have worked extensively across exhibition, signage, packaging, UX, web, branding and print design as well as managing a homely shared studio space in Newtown, Sydney. I have worked solo, with other freelancers and within large commercial teams - my favourite projects are the results of collaborative thinking. I have a deep resonance with conservation work, sustainable practices and not-for-profit initiatives.
I am now based on a small farm just outside of Canberra with my partner & daughter, over the last 3 years have been building a fragrance brand called Lucian. I collaborate with brands to develop custom fragrances, make products, host workshops and create all the packaging design, social media content and miscellaneous bits and bobs that a small business needs.
If you need someone with my skill set & passion throw me a line: hello[at]sarah-hardy.com